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FOX Business
Nov 5, 2013 9:20am EST
leukemia and lymphoma society, some day, today, a campaign was launching during that show, silverback live as the commercial aired was engaging in a conversation as the leukemia and lymphoma society, as people were in ingesting the show on television the were prepping and having a conversation about the commercial about to be launched, they knew the campaign and we were having a conversation on twitter with millions of viewers that reinvesting it while they were watching the show. nothing else out there. it has ultimately changed. the dynamic is different because people can engage in a conversation in real-time and different clients and agencies can now parachute into the conversation. stuart: you are saying twitter as a platform for advertising. >> the most compelling advertising platform out there as a real-time conversation and examples like i just listed for sports events, as content is breaking, as information is breaking, oreo cookies during the super bowl and the blackout happen all the sudden within minutes, 20 to 30 minutes the attic and the oreo cookies, that is the directio
Search Results 0 to 0 of about 1